Client: A Globally Recognized Automobile Company

Disciplines Used:

• Centralized Digital Marketing Strategy
• Global Website Revamp
• Social Media Marketing

Project Overview:

We helped the client:

1. Reassess and unify their global marketing strategies
2. Redesign their global website to enhance brand identity
3. Improve social media marketing management and execution

Consulting & Web:

• Digital marketing strategy development
• Website development and UI/UX improvement

Marketing Automation:

• Social media growth and engagement
• SEO-driven content marketing
• Integrated digital operations management

1. Background:

A global automobile brand was struggling with low brand differentiation and weakening global recognition. Their in-house marketing lacked professional digital expertise, leading to outdated web design and inconsistent regional strategies. They approached us to rethink their digital approach — from website redesign to social media overhaul — and centralize global marketing execution.

2. Challenges:

The company’s digital efforts were fragmented by region, causing inconsistency in branding and weak global impact. Their outdated website and lack of social media strategy led to poor customer engagement. To compete globally, they needed a unified digital presence, better UX/UI, and centralized social media execution.

3. Our Solution:

1. Developed a unified global digital marketing strategy and execution guidelines, adopted by all regions and dealers
2. Rebuilt the global website for a fresh brand image and improved customer journey
3. Launched new social media strategies, increasing each account’s followers by over 200K and achieving 500K–1M monthly impressions
4. Turned social media into an active feedback and support channel for real-time customer communication